According to the site’s intro, this webtext explores “what happens when the classical means of persuasion meet the cool tactics of a digital interface and take a beating in the process.” Originally published in Kairos: A Journal of Rhetoric, Technology, and Pedagogy, Dr. Mark Pepper uses the digital form to publish a wealth of interesting information about the history of ‘cool’ and the ways that multimodal technologies influence our available means of persuasion.
This New York Times article does a bit of genre analysis on the thank-you note. Thanks to Jimmy Fallon, the humble, handwritten note is having a bit of a pop-culture moment (“Thank you, apostrophes, for being pretty cool even though you can sometimes be a bit possessive”). The Times asks if digital technology has changed the thank-you note — is it now acceptable to send a thank-you text, email, Snapchat?
Gawker CEO, Max Read, recently declared that his writers need to mature their word choices when writing for the site. He has banned popular internet slang such as FTW, amazeballs, and pwn in an attempt to make them all sound like “regular adult human beings.” However, The New Republic takes issue with Read, arguing that today’s slang is tomorrow’s regular adult human language.